I often get asked what is on the horizon in the world of presentations. Surprisingly, a lot has changed, but a lot has also stayed the same. If I quickly glance at the clients we serve at Ethos3, 7 out of 10 presentation design requests are still in PowerPoint. The other three are a mix of Keynote, Prezi, Custom Show or motion. This basic statistic is a testament to the fact that presentations haven’t evolved a whole lot in the last five years.
But I’m sure you still want to know the latest and greatest. Here’s, personally, where I see presentations migrating over the next 12 months.
1. Movement is Key
Whether it is motion design, Prezi or embedded video, people are looking for more visual eye candy. Bullets were in 10 years ago. Stock photos then replaced bullets. Video is now replacing stock photography. It’s definitely a trend that is growing at a rapid pace.
2. Long Live Content Marketing
People are finally starting to catch on to the power of presentations as a solid content marketing tool. Online presentations have slowly started to prove their worth as a destination to build a platform, improve ranking and capture leads. This trend will only continue to get stronger in the months ahead.
3. Social is Everything
The media-overload culture we all find ourselves in everyday is causing us to scream for more interaction during presentations. People just don’t want to be talked to these days. They want to talk back and converse with the presenter through social apps.
4. More Intimacy
The desktop is dead. The laptop isn’t dead but is dying. Enter the tablet. People want presentations to be intimate experiences. No walls. No barriers. Just open conversations. You. The presenter. And, a tablet. Simple. Intimate. Effective.
5. See You Online
The world continues to feel smaller and smaller. With the growth of Google Hangouts, Skype and sites like Join.me, online presentations will only continue to advance. The appeal is enormous. Less travel time. Less lodging and fewer food expenses. Less back and forth. It’s a win for everyone.
Is the above truly groundbreaking? Nope. Presentations haven’t changed that much over the years and it will probably continue to be a slow growth area for a while longer. I don’t know about you but I am excited to see something extraordinary in the years ahead.
About the Author
Scott Schwertly is the author of How to Be a Presentation God and CEO of Ethos3, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 500 companies to branded individuals like Guy Kawasaki. If Scott is not working with his team building presentations, you will find him in the pool, on the bike, or on a long run. Scott lives in Nashville, TN with his wife and three dogs. He has a B.A. and M.B.A. from Harding University.
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