How Meeker’s ‘Internet Trends 2013′ Became the Most-Viral Deck on SlideShare

slide-1-638 (51)Mary Meeker’s Internet Trends 2013 report became the most viral presentation on SlideShare: It got 1 million views in just four days. How and why did it spread so fast? And how can others replicate such success?

We decided to take an in-depth look at the waves of traffic Meeker’s deck brought — when it got spikes, who picked it up, where it got shared. And we compared it to the waves of traffic we’ve seen with other viral hits on SlideShare. What we found: Meeker’s deck has more virality to come. Top presentations on SlideShare often have a second life, where a delayed wave of people find the deck via search and embed and share, making it viral once again.

The above presentation looks at three examples of viral distribution. First is the Mary Meeker deck, which is unique in how much blog and press attention it gained from the moment it was delivered at the D11 Conference last month. Meeker’s slides have become an annual bellwether for the internet industry. This year it got 11 times the views her report last year fetched, with most technology press reporting on it and embedding the presentation.

Second, is Netflix CEO Reed Hasting’s presentation on the company’s corporate Culture. Released in 2009, most of its views came from people searching and browsing on SlideShare. It is the 5th most popular presentation on SlideShare, with 4.5M views.

Three years after its publication, Culture experienced a second wave of virality. It continued to gain search visits, but also was repeatedly embedded in blogs, and Netflix promoted the deck on its own site for recruiting purposes. With the second viral wave, its embed views are now twice that of views on the SlideShare site. The deck has been embedded in over 1755 sites on the web.

Third, we have an example of a influential conference presentation. Sam Ramji originally presented on Darwin’s Finches, 20th Century Business, and APIs at the Web 2.0 Expo in 2010. It gained its initial views from SlideShare, a post by Sam, and a post that embedded the deck in ReadWriteWeb and some smaller blogs. Over time it prompted blog posts like this one in 2012.
The second wave of virality for Sam’s deck came when the API startup space heated up two years later. Three acquisitions happened in eight days for over $450M, and the deck was referenced in posts like this one on TechCrunch. This second wave made it so embed views of the presentation are almost twice that of on-site views.

Not everyone can post content as influential as these examples. But here are some tips for how you can make your SlideShare content a hit:
  • -Publish content that is cutting-edge, informative and insightful, or news-breaking
  • -Present it at a conference
  • -Embed it in your blog or company blog
  • -Promote it through your social networks or through your company’s social channels
  • -Email a link to it if the content could prompt the media to write about it and embed it. Also consider if your content could add something to a story that has already been posted
  • -Use good descriptive and unique language in your presentation, title, description and tags to aid search engines
  • -Use SlideShare Pro analytics to monitor the traffic you get and take advantage of a second wave of virality if it happens.

Now, go make your own viral waves!

18 Responses to “How Meeker’s ‘Internet Trends 2013′ Became the Most-Viral Deck on SlideShare”

  1. Recommended Online site

    Thank you for the good writeup. It in fact was a amusement account it.
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  2. Justin

    Great post, and timely information. I have been wondering how I can create an optimized slide deck. Keep those tips coming!

  3. Muhammad Noer

    Thank you for the tips on how to make presentation goes viral. I hope someday I will make a good presentation that goes viral like presentations in this post.

  4. Clint Butler

    I think the biggest point here is to actually present these on stage. But if that is currently out of reach for you, try using a webinar system to give your presentation. Then upload the slides to SlideShare and email them out to your participants first. Then promote them on your site to get them to see the webinar recording.

  5. Teo Wellness Coach

    Great idea of presenting it to the public so as o have many people watching it at the same timeand then embedding it by them is plausible .

    Cheers from Floripa Brasil

  6. Carl Hartman

    What a bunch of BS. Something isn’t viral when it is presented at a conference or gets a major boost because someone is a CEO of a major corporation. That’s just heavy promotion on the part of an existing industry player that lemmings clamor to view. Viral would be a small, unknown entity that posts something brilliant and it takes off. Most big corporate CEOs have little new or innovative to say and they are rarely brilliant and insightful; if they were, nobody would understand their thoughts. Articles like this that fawn over major players going viral are ridiculous, they already have a following and the commoners scoop up the drivel and devour it regardless of its worth.

  7. Allan Kent

    I agree with Muhammad Noer and try hard, but it is not as easy as it looks. You’ll need to distribute the link through many different channels. In order for the Slideshare deck to go viral, you’ll have to go viral with the link first.

  8. georgia website design

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.
    You clearly know what youre talking about, why waste your intelligence on just posting videos
    to your weblog when you could be giving us something enlightening to read?

  9. PR agency Russia

    Thanks for sharing this insight! Its quite impressive and helpful!

  10. Andrew Duffy

    Nice post about viral presentations. I think key is to be cutting edge and get noticed in conferences etc.. if the news is worthy enough and out there enough it will get noticed…!

  11. Steven J Fromm

    Very interesting information. I have not used this form of presentation yet but it looks like something to pursue. Thanks for the insights and information.

  12. Juergen Berentz

    Very interesting to read about how to get a presentation on slideshare extremely popular. I just looked at ‘Internet Trends 2013′ and your tips and I realized that it really can pay off to spend extra time on good presentations by including valuable information in a compact format. Thanks for your the great info !

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