We like to think of SlideShares as a new form of visual content — a different, and increasingly important, way to tell a story or get a message across. And we love seeing the creative ways companies and individuals are embracing this new content type, from how-to guides and visual essays to thought leadership pieces and statistical reports. Now SlideShares are being used as an alternative to MBA admissions essays.
The University of Iowa’s Tippie School of Management has recently announced they will accept a SlideShare presentation in place of two admissions essays. Applicants must answer the question “Why should we invest in you?” in a SlideShare presentation. What’s more, the author of the SlideShare the school deems the most creative will get a full-tuition financial reward, and the SlideShare that garners the most number of “likes” will get a $5,000 scholarship.
“We just felt like essays were getting kind of stale, and we wanted something that was current and in a place where our applicants would want to be found,” Jodi Schafer, the director of admissions for Tippie’s full-time MBA program, told CNNMoney.
The school will upload the submissions to its SlideShare channel for public viewing July 17. People will then have one week to “like” the presentations they think should win the scholarship. We can’t wait to see the results!