The original version of this article can be found on The Cautious Train.
For those of you looking to expand into the current SEO golden-child, Slideshare, a Youtube video is a great start to repurpose content for your first presentation.
First of all, this conversion is by no means perfect. There are often technical hiccups translating PSD to PPT (Photoshop to Powerpoint) and as they come up, I’ll point them out.
Being a newcomer/latestarter to Slideshare myself, I’d like to share a few tips that I learnt along the way, which I think should let you hit the ground running when you start to develop Youtube to Slideshare as a platform:
- Integrate your youtube video into the presentation
- SEO best practice
This is the final Slideshare presentation:
And the associated Youtube video that it came from:
One important aspect to consider for this YouTube to Slideshare project is that I knew I’d be breaking the project down into a SlideShare from the beginning. I planned appropriately and this was reflected in the setup of the Photoshop PSD’s and subsequently the After Effects AEP’s.
- If you are project planning from the beginning, structure your PSD’s to reflect that. Layers from the PSD’s can be isolated (saved as a transparent png, for example) and added to the SlideShare.
- I use PSD to AEP, then from there back to the PSD to design the PPT.
So that being said, let’s skip ahead to where you’ve constructed the video and are working on the presentation (for the sake of ease, let’s say we’re using Power Point and translating PSD to PPT).
- Background elements (background gradients / textures etc: the grey gradient wall on my one, for example) can be imported from the PSD to save time and maintain design from video to slide.
- Be careful with text box replacements – they aren’t as precise as the PSD, so you’ll likely have a few formatting discrepancies (or if you fancy checking out the “Analytics Checklist” slide and then watch the video, you’ll see what I mean).
The SEO benefits of pre-planning for YouTube to Slideshare are to have your keywords and phrases locked and ready and the two-way integration of platforms. For example: Youtube, WordPress and SlideShare are all feeding into each other for this particular project you’re reading right now, not to mention the tangental pushes like LinkedIn, Facebook and Twitter.
2) Integrate the YouTube Video Into the Presentation
Easily done, and offering the viewer two ways to view the content is a good move – I’ve loaded the YouTube button on the second page (so the opening title isn’t obscured) and the video itself is loaded on the final page. The little banner-flag for YouTube is displayed.
- Plan ahead, bring in the YouTube button and decide on the best space for a YouTube link. For me, it’s the second page, for you it might be different. You might get people jumping ship from the SlideShare to YouTube immediately, so bear that in mind.
3) SEO Best Practices
- Don’t just post pictures – Google crawls the Slideshares in the same manner as webpages, so you’ve got to have your text in there. There are a few methods to do this, but with Pre-Planning the PSD’s you can largely hit this on the head.
- Don’t just post text - same as everywhere else: don’t be boring.
- Include a Call-to-Action — for me, this is hooked into the YouTube video. I’ll probably explore other options with the next YouTube-to-SlideShare upload.
Cautious Train Media is a small independent media company specialising in online video content & social media management. Questions? Ask away via Twitter @cautioustrain or email firstname.lastname@example.org.