First of all, we love the presentation”How to Milk SlideShare for Moo’ Traffic.” It has all the elements of a great, homepage-worthy SlideShare: It’s visual, informative, to-the-point — and funny. We featured it as a Top Presentation and it’s been viewed more than 67,000 times in less than a week.
Hoffman is spot-on in her deck: The “Hot on…” sections at the bottom of the SlideShare homepage are populated through algorithms, so the best way of landing there is to have your viewers share your presentations on Facebook, Twitter and LinkedIn — which also helps boost your traffic. And the Top Presentations and Featured section on the homepage are, indeed, hand-curated by the SlideShare team.
Hoffman’s rules for getting “moo’ ” traffic — use keywords, embed on other sites, enlist the help of your viewers and share on social media — are all great advice for promoting your content on your own. But how, exactly, do you land in Featured or as a Top Presentation?
Alas, twiddling your thumbs, hoping for that premium homepage promotion, will only get you so far. But getting there is well worth it: We’ve seen views to a deck featured in Top Presentations go up by more than 18,000%!
While there isn’t an exact science to how we select presentations for the homepage — you are fully at the mercy and whim of the SlideShare editors (cue evil laugh) — there are a few general guidelines we can share:
1. Have a Powerful Headline: A clear, succinct headline that is both intriguing and gets your message across is critical for top promotion.
2. Create an Enticing Cover Page: This is equally important, as it, along with the headline, is the first thing people see. Keep it simple, yet visual — all while clearly conveying what the presentation is about.
3. Be Well-Designed and Informative: We look for presentations that are visual but also insightful and have a strong storyline. The design of a presentation is just as important as the content in it — and it all must flow together to keep a viewer interested, informed and engaged.
4. Tackle a Hot Topic: We feature lots of great SlideShare content that is evergreen and can be relevant for years. But we especially like presentations that are relevant to the latest news, trends and buzz topics.
We try to spread the homepage love to a variety of topics, presentation styles, content types and users, so keep being creative and uploading
. And keep on milking and mooing!