Introducing Send Tracker: Track who’s engaging with your SlideShare content

This feature was discontinued on April 30, 2014.

Ever wonder when you send someone content if, and how, they actually engaged with it? With SlideShare’s new Send Tracker, a new content analytics tool for SlideShare Pro, you can now send content to a potential customer, see when they opened it, how they engaged with it and gain better insights on which parts resonated most.

Send Tracker allows you to send new or existing content from your SlideShare account to a prospect via email. Real-time alerts let you know when the recipient has opened and clicked your email, while analytics enable you to track how they engage with that content.

This means sales and marketing professionals, trainers and consultants can now proactively manage content based on real-time data. For example, salespeople can focus their attention on the prospects most engaged with their content, at the right time. No more guess work. Less time wasted on blind emails and content that doesn’t resonate with the intended audience.

With Send Tracker you can now:

  • Understand how people engage with your content – including how much time they spend reviewing the presentation and on each slide
  • Gain meaningful insights on how your content is resonating or not with your audience
  • Compare engagement across your content library

Send Tracker is the latest addition to SlideShare Pro, a premium suite of Content Marketing tools that give you access to analytics, sales lead capture and more. We want you to be one of the first SlideShare members to test out this new feature, so we’re giving you immediate access to Send Tracker for free.

Here’s some press coverage of the Send Tracker launch

LinkedIn’s SlideShare updating marketers with data from content shared via email” – ZDNet

SlideShare is also at the center of the public company’s strategy to become a hub for professional content.” – Jennifer Van Grove, CNET

The San Francisco-based company is one of the Web’s most well-established presentation-hosting service, letting companies and individuals create presentations and embed them anywhere on the Web.” – Paul Sawers, TheNextWeb

The detailed analytics data is intended to help presentation owners in their jobs.” – Juan Perez, IDG ComputerWorld

This demonstrates the changing face of the Web and gives social media the features marketers find invaluable in search engine marketing.” – Laurie Sullivan, MediaPost

25 Responses to “Introducing Send Tracker: Track who’s engaging with your SlideShare content”

  1. Jitendra Shukla

    Awesome Ross,
    It’s nice tool to get real time data, specially It help to get insight for marketing and sales professional to understand prospects how they are engaging.
    Thanks for such a nice Tool..

  2. Barbara Czy?owicz-Lorek

    Hi, this looks great, but at the moment it’s not working. I’ve done some tests and the “presentation link” is getting lost in the reciepients e-mail. On the preview, everything looks fine, but once they have the e-mail in their inbox – link is lost. Please advise, Barbara

  3. PM_

    Congratulations Team on shipping this. All your efforts seems to have paid of well. the launch presentation itself is so slick!

  4. Ria

    Hi, It seems like a really nice feature. And nice drilled down analysis on behavior. However, I was was only concerned about adding my business contacts on a third party website. What is the guarantee of this information not being re-used?

  5. Ann

    It seems like a feature that wil work but like Ria I am a little concerned about putting my business and personal contact on a third party website. How can I be sure that this information is not being used in the wrong way?

  6. Stewart

    Magnificent website. Lots of useful information here. I am sending
    it to a few pals ans also sharing in delicious.
    And naturally, thank you on your sweat!

  7. System Monitoring

    I am glad to get introduced to this amazing tool. It seems to ease up the task of marketing professionals a great deal. I am a bit concerned about client’s info. security and also that weather the client will be able to identify that his activities are being tracked?

  8. onapthanh

    It is said that trainers and consultants can now proactively manage content based on
    real-time data. For example, salespeople can focus their attention on
    the prospects most engaged with their content On ap Standa | On ap Lioa