Most blog posts look about the same.
They’re somewhere between 500 to 1,000 words long, and they have a title that starts with either “5 Ways to do Such and Such” or “How to do Such and Such.”
That’s a generalization, but it’s close to the truth.
Part of the reason posts are so similar is that this formula works. If you write too much or if you write too little, people either won’t read everything, or they’ll wish you’d written more. Also, if you write a list post, there’s a good chance people will click through to read because everyone loves a good list. The same is true for how to’s.
But doesn’t this get boring sometimes? Don’t you wish you could do something different, something special to add some spice to your posts?
The good news is that you can. Let’s take a minute to talk about how.
Adding some spice to your posts
Variety is the spice of life, so they say. Thus, the first step to spicing up your posts is doing something different. Something different than another 750 word post with one picture and two sub-headlines.
How do you do this?
A super easy way is to embed SlideShare presentations into your posts. This provides unique content that no one has seen before, and it doesn’t take any extra work to do. You simply find a presentation you like, copy the code, and embed the presentation into your post.
Now, instead of just having words on a website to be read, you also have an interactive presentation for all of your readers. And if you find the right presentation, it will be advice from a well respected expert in your field.
How cool is that? With the click of a few buttons, you can add a 50-slide-long (or more) presentation to your post without having to do any extra work.
Here are the benefits:
- You get extra content for your post that you would have to write out otherwise.
- Readers get an interactive content experience they weren’t expecting.
- You can share advice from well-respected leaders directly on your blog
How to embed a presentation
To embed a presentation, you’ll first need to find one. The easiest way to do this is to go to the homepage and to search for the topic you’re interested in. As an example, I’m going to search for “web design.”
The tenth result is for “10 Things CEO’s Need to Know About Design.” It has a catchy title, so I’ll go ahead and see what it’s about.
After making my selection, I’m taken to a page with the presentation and find out that it was created by a guy named Jason Putorti who works at a company called Bessemer Venture Partners. The presentation has 108,000 views, which is quite impressive, and the description mentions that it’s about explaining design concepts to non-designers. Since I’m going to write a post about the presentation, I’ll go ahead and view it now. Be back in a sec…
…Ok, I’m back. After viewing the presentation, well, part of the presentation, I’m impressed with the first point about design which is this: Design can change businesses.
At first I had no idea what this meant, but then an example was given with Mint.com. The presentation showed that because of their beautifully designed site (which in turn was professional and credible), customers were willing to hand over their credit card and bank information in order to track their spending. That’s not an easy task, but they were able to accomplish it because of a beautiful website design that increased their credibility.
It’s a great point and a great story. It would also make for a great blog post. I’m going to write one (hypothetically) that talks about the importance of design and how it affects a business’s credibility. It will be titled something like this: How Beautiful Design Can Affect Your Business. I’ll then go on to write about the importance of design and how much it can affect a business and impact a company’s bottom line.
But here’s the great part: I also have a presentation I can add to spice up the post. I’ll mention it in the beginning and then embed it at the end. It’s as easy as locating the “embed” link above the presentation, copying the code, and then pasting it into my blog.
With the click of a few buttons and the time it takes to write a 500 word or so blog post, I’ve got a post that stands out from all of the other ones that I’ve written. It has more than just words and a few pictures. It also has a 78-slide-long presentation that people can watch to learn more about design. That’s super cool. I’m sure my readers will like it as well.
So there you have it: a super easy way to spice up blog posts and give readers more information without requiring any extra work from you. I personally like the idea of publishing more information without having to do more work. Don’t you?
About the author: Joseph Putnam is a freelance copywriter and the proud owner of 5 North Marketing. You can subscribe to his blog to learn more about marketing or keep up with him on Twitter @josephputnam.