8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career

Editor’s Note: In this guest post, Beth Hayden shares tips for using Pinterest with SlideShare, based on the concepts in her new book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest.

With the recent integration of Pinterest into the SlideShare platform, it’s even easier to collaboratively use the two social media platforms to get your message out to the world.

But how can you use these two powerful tools together to get the absolute best bang for your marketing buck? Here are some ideas to get you thinking about cool ways to use Pinterest and SlideShare together:

1. Practice content curation. One of the most effective ways to use Pinterest is to establish yourself as a trusted expert in your field, and the best way to do this is by becoming a content curator on your topic. Hand-pick the best blog posts, web pages, images and presentations and pin them to your Pinterest boards.

I highly recommend regularly visiting SlideShare to find great content to pin. SlideShare users are publishing incredibly valuable information in their slide decks – make sure you’re pinning all the great presentations that you can! The other big bonus to pinning SlideShare presentations is that not many people are doing it. There just aren’t many people taking advantage of the power of SlideShare on their Pinterest boards. So your awesome SlideShare pins will stand out even more in an ocean of tired re-pinned images of Ryan Gosling.

You can pin presentations to your existing boards on your topic, or create dedicated pinboards that only include SlideShare decks.

2. Book more speaking engagements by pinning sample presentations from speeches, talks, panels, trainings and keynotes. You probably already put your presentations up on SlideShare as soon as you’re done with a speech. Why not create a Pinterest board dedicated to your very best SlideShare decks?

Whenever an organization asks to see samples of your work, you can send a link to your “portfolio” pinboard. It’s an impressive way to present your presentations on a particular topic in an attractive format.

You could even take this idea one step further (as architect, educator and marketer Mark Johnson, FAIA did and create an entire Pinterest resume — complete with links to your very best presentations on SlideShare, of course!)

3. Use Pinterest to distribute and publicize your SlideShare presentations. Pinterest currently drives more referral traffic to websites and blogs than Twitter, Linkedin or YouTube. Why not leverage that referral traffic potential to drive visitors to your SlideShare channel? All you need to do is pin your newest presentations to your Pinterest boards, just like you would Tweet them or share them on Facebook or LinkedIn!

4. Use SlideShare to distribute and publicize your Pinterest content. This technique works in reverse, too! You can create a SlideShare presentation about what you’re doing on Pinterest, and how it’s working for you.

People are hankering for new and interesting ways to use Pinterest for marketing their message. If you create an instructional presentation that includes new Pinterest techniques (and include a link to your Pinterest profile URL at the end) you’re bound to pick up some new followers. You’ll get views for your SlideShare presentation AND build your Pinterest platform, too!

5. Drive people to your mailing list offers. When you’re giving away a free report, video or other freebie on your website or blog, make sure to add that offer to the last page of your SlideShare presentation.

If it’s done in a compelling way using good copywriting techniques, your Pinterest followers will want to go to your website and sign up for your list. This is a great way of building your email list without being overly sales-y or pushy.

6. Create collaborative boards for conferences. When you’re speaking at conferences and events, pin your SlideShare presentations from the events! You can also invite other presenters and speakers to pin their presentations from the conference, too – you can even ask them to be collaborators on your Pinterest boards so they can upload their photos and resources, too.

7. Use Pinterest to help you find your presentation voice and personality. Tara Hunt recently did a guest post on this blog about how she used SlideShare to develop her personal presentation style (and build her speaking career.)

Pinterest can also be a phenomenal source of inspiration to help you develop your personal speaking style. Look for hints from your muse by regularly using Pinterest to collect ideas, quotes, images and presentations that inspire you – then revisit those inspirational boards when you’re ready to write your presentation and create your slides.

8. Create a dedicated board that tells the story of your business, how your company was founded, and what your values are. A SlideShare presentation that include your staff’s photos and bios or behind-the-scenes photos, and pin them to your company story board. Make sure to include customer success stories, too!

Pinterest and SlideShare – So Happy Together

With the newest collaboration tools between Pinterest and SlideShare, I think we’re about to see an explosion of creative, unique ways to use the two tools collaboratively to grow ours businesses, get more leads for our speaking careers, and get our messages out to the world.

What new and unique methods are you using to use Pinterest and SlideShare together?

Beth HaydenBeth Hayden is a social media expert and author of Pinfluence: The Complete Guide to Marketing Your Business with Pinterest. She is regular contributor to the web’s top social media blogs, including Copyblogger.com and Problogger.com. Beth frequently speaks about blogging, content marketing and Pinterest at conferences and events. You can follow her on Twitter, Facebook and Pinterest.

15 Responses to “8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business and Expand Your Speaking Career”

  1. Andrea Beltrami

    Phenomenal post! I haven’t yet explored the massive benefits of joining my efforts on SlideShare and Pinterest but you can bet this post just gave me the kick in the butt I needed to get on it…NOW! So, thanks! 😉

  2. Beth Hayden

    Thanks, Andrea! Really glad you enjoyed the post! Best of luck with your combined Pinterest/SlideShare efforts!

  3. Pooky

    Thanks for a really thorough post with a range of highly innovative (yet eminently achievable) ideas. I’m brand new to slideshare – 0n fact I started just yesterday so I’m excited to see how I can use this tool – and I’m keen to learn as much as I can from useful posts such as this.

  4. Jane Wells

    As marketing director at a publishing house, and author myself, I’m intrigued with the idea of creating book trailers and posting them to Pinterest.
    I’ve been on Pinterests for months, but am new to Slideshare. Can’t wait to see how this works!

  5. Marian

    Great blog, thank you, I keep being told pinterest is the way to go, now i’ll start.

  6. Mark Johnson

    Thanks Beth, for sharing all your ideas for using Pinterest as a marketing and business tool. I’m enjoying your new book! A big THANK YOU for embedding my presentation in your guest post at SlideShare!

  7. Lori Platts

    Wow !! Thanks Beth ! I haven’t started Pinterest yet , however I will be starting soon ! I believe this could help me build my clientele, and definitly set me apart from the ordinary Lumber Salesman : )

  8. Gaylin Jee

    This is a great article Beth, thanks, lots of practical tips. The Tara Hunt reference has also been really useful.

  9. Beth Markus

    Very informative and inspiring post…thank you! Sharing is good.