Enhance your small business marketing with presentations

Experts agree that small businesses are at the heart of improving today’s economy. If you own a business, but are not a public speaker, you may wonder how SlideShare can help you. We see many creative ways that small business owners can use presentations in their marketing strategy. Madeline Hoge of Mason, Ohio has figured this out. Madeline is a real estate sales professional who knows how to get a prospective buyer’s attention. Let’s take a look at Madeline’s playbook and see how she’s using SlideShare to market one of her current listings:



  1. Madeline’s SlideShare profile is complete with a professional photo, contact information, and links to her company’s website
  2. The property is given its own dedicated presentation
  3. Still photographs provide the basis for an “online brochure” plus an embedded YouTube video provides a virtual tour of the property
  4. Madeline’s contact information is included within the presentation
  5. The presentation is embedded on her company website, capturing views from her colleagues at the firm as well as incoming website traffic
  6. Madeline can monitor the presentation’s analytics and keep her clients updated about interest in the property

There are many ways to incorporate your SlideShare presentations into your business and marketing strategies. We’d love to hear your ideas so please share them in the comments.

8 Responses to “Enhance your small business marketing with presentations”

  1. Kenneth C Martin

    For the past three months my SlideShare a/c will not allow viewing of current or past files. Isn’t there anyone in your organization that can help. I have no trouble with any other ap but SlideShare. what’s up.

  2. Donald Crawford

    I am interested in sharing about Toastmasters International, the largest Non Profit Educational world leader in communication and Leadership developement. 270,000 members in 13000 clubs.
    I belong to the Modoc Toastments Club in Klamath Falls, OR

  3. Helen

    My small business can’t afford much for advertising. We barely make it. Slideshare has allowed us to create small presentations for potential clients that outline our capabilities and what we have already done. We send them links via email and all of our business cards have a link to a general presentation.