It’s Easy Being Green

Every time we turn on the news lately, it seems we are confronted by one tremendous challenge after another: health care reform, finance regulations, real estate reform. Somewhere in the middle of all this noise, issues regarding the environment are still fighting for our attention and making a case that the circumstances involving the air we breathe and the water we drink should be our top priorities.

Although so-called “green” issues have taken a backseat to economic woes lately, the two really go hand-in-hand. After all, aren’t we all more frugal in our homes and at work than we may have been only a year ago. Ultimately, this is probably a good thing, but it can pose challenges at your next presentation.

When it comes to keeping your presentation green, you have two things to gain: First of all, you are doing the right thing and being a good steward of your world by not wasting energy and resources just because you’ve simply been too lazy to research alternatives. Secondly, you are racking up the cool points. Lets face it, green is in fashion and the presenter with the smallest carbon footprint will find that they are basking in a verdant glow of hip and happening at their next face-to-face. Plus, greening up your presentation doesn’t have to get too complicated. With just a few tweaks and a little common sense, your next presentation will be hugging trees!

Unplugged
This is one of the most obvious solutions for “greening” your next pitch. The fact is, many of us already rely too much on our PowerPoint and not enough on engaging our audience. By limiting the amount of time you devote to your computer and projector you will save energy and preserve your batteries, bulbs and gear. Chances are you’ll also put yourself in the position to become a much better, more personal presenter.

Employ Soy
One place that a green presentation can quickly get messy is with the creation of marketing collateral. Presentation folders, envelopes, propaganda of all kinds need to be printed and printing can be hazardous to the earth’s health. Luckily, many printers nowadays can offer environmentally-friendly soy-based inks. They look great and they give you bragging rights!

Less is More
If you have a lot of materials you’d like to leave your audience with, take the time to really seek out all the alternatives available to you. Nowadays most printers have a variety of styles and materials available that will allow you to create a complex, compelling presentation folder full of goodies without sacrificing style points or greenness.

Stick ‘em Up
One last tip for keeping your printing cheap and green: Consider using stickers instead of printing on folders and envelopes. Stickers can look really great and can allow you to recycle old collateral materials by relabeling instead of throwing them away and re-printing your next project.

Brag About It
While greening up your presentation may cost more in the short run, you can translate that cost into free promotion of your company as a cutting-edge, green firm. Make sure all of your materials are clearly labeled as recyclable and earth-friendly. By wearing your green proudly on your sleeve, you can generate the other kind of green by promoting your business as conscientious, progressive and ahead of the pack!

About the Author: Scott Schwertly is an epic storyteller.  Today, he owns and operates Ethos3 Communications, a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 100 companies to branded individuals like Guy Kawasaki.

He may live in Nashville, TN with his wife and three dogs, but he calls San Diego home – the place of his beloved San Diego Chargers.  Scott has a B.A. and M.B.A. from Harding University.