This is a bi monthly guest post from Scott Schwertly of Ethos 3. He will be regularly blogging on the SlideShare site. Welcome Scott!
Most of us have had the privilege this summer to meet the most Inglorious of all Bastards, Lt. Aldo Raine. He is the hillbilly straight from the mountains of Tennessee who finds a way to bring justice back into an unjust world. In theory, the world of presentations is experiencing the same injustice – a needless death of presentations. Let’s take a few quotation cues from Lt. Adlo Raine and his Inglorious Bastards:
1. “We got a German here who wants to die for his country! Oblige him!”
Let’s face it! Some people just don’t get it when it comes to reviving the way presentations are done. They don’t like innovation. They don’t like new ideas. They don’t like change. At the end of the day, you can only do much to convince the skeptics. You can show them the way, but if they refuse to change then let them go.
2. “I’m gonna give you a little somethin’ you can’t take off.”
The whole goal of any presentation is to make it memorable. Simplify your message. Choose the right visuals. Tell a story. Pull at the heart-strings. Better yet, get a conversation started on Twitter about your presentation. Make it memorable. If it is not, then you have failed. Do something your audience will never forget.
3. “You know somethin’, Utivich? I think this might just be my masterpiece.”
The only way you will every a true presentation masterpiece is to build, design, and deliver your presentation the right way. If you build your presentation correctly, but design it incorrectly – what’s the point? If you design your presentation correctly, but delivery it incorrectly – what’s the point? If you deliver your presentation correctly, but you build it incorrectly – what’s the point? Well, you get the point. Masterpieces take time. They take patience. They take due diligence.
4. “You see, we’re in the business of killin’ Nazis, and boy, business is boomin’.”
The good news is that despite all the work that needs to be done regarding presentations, 2009 is shaping up to be the year of the presentation. There are so many great things happening in the industry right now – less bullet points, more images, better storytelling – it’s boomin’.
5. “…I think you show great talent. And I pride myself on having an eye for that kind of talent. But your status as a Nazi killer is still amateur. We all come here to see if you wanna go pro.”
Let’s admit it. The world is full of presentation amateurs. It’s time to go pro. Think different. Design different. Be different.
About the Author: Scott Schwertly is an epic storyteller. Today, he owns and operates Ethos3 Communications (http://www.ethos3.com), a Nashville, TN-based presentation boutique providing professional presentation design and training for national and international clients ranging from Fortune 100 companies to branded individuals like Guy Kawasaki.
He may live in Nashville, TN with his wife and three dogs, but he calls San Diego home – the place of his beloved San Diego Chargers. Scott has a B.A. and M.B.A. from Harding University.