How to market your company using SlideShare

A few companies have used SlideShare to put up shows about their products and services or about themselves. In many cases these are beginning to show up in web search results too, and are a valuable first point of contact with customers.

Considering that, we thought it would be a good idea to share this list of tips and best practices to market your company effectively using SlideShare.

1. Create an account with your company name on SlideShare and upload your public presentations there.
2. Accompany every press release with a presentation on SlideShare with more information and links.
3. Marketing reports or survey results (in PDF) form can be uploaded to SlideShare too. Alternatively, a well made digest or summary of the report as a presentation would work very well on SlideShare.
4. Like anywhere else, good content is important. A crisp, well made presentation that stands on it’s own will easily garner views and also encourage users to share the show on their own blogs or sites.
5. Put up any presentations made at conferences on SlideShare. If you put them up prior to the speaking slot you can include the link in the conference deck. This will encourage your audience to look it up and possibly forward it around to their friends.
6. SlideShare supports clickable URLS, so put a call-to-action or a URL at the end of your deck
7. Add an email address also since that’s clickable too. Just be sure to keep your links in the center of the slide since SlideShare uses the left and right edges for navigation within the show.
8. Use an informative title for your slide show. Not only is this useful for being found on SlideShare, it’s also indexed by search engines.
9. SlideShare allows you to “tag” shows with keywords relevant to the content, be sure to use the right keywords as this is an effective way of your presentation being found by someone browsing the site
10. Pay attention to comments left on your slide shows as some of your customers are going to leave their thoughts, feedback or queries there
11. Create a detailed profile of yourself or your company, many viewers of your shows are going to look at your slide space and leave messages or send private messages from there.
12. You can embed presentations on the company blog or company website either individually, or using the SlideShare widget
13. Create an “event” on SlideShare for the conference you are attending or organising. Encourage others at the conference to post their presentations to the event on SlideShare
14. Create a group on SlideShare for your company or technology or product. The group can then become a meeting point for your company and/or its customers.
15. Lastly, if necessary, SlideShare offers useful privacy features so that you can share a slide show only to certain contacts or through a secret URL which you mail to people.