Summer’s the ultimate time to catch up on your reading, whether it’s escaping with a novel on your beach vacation, or learning a new skill set to up your game at your job. What will you be reading this summer? What books do you recommend to others, either for work … Read More..
Leadership comes in many forms. Whether it’s Taylor Swift asking Apple to compensate musicians participating in its music-streaming service, world leaders like UN Secretary General Ban-Ki Moon and Pope Francis meeting to discuss climate change, or a waitress donating a kidney to a man she’s only known for three … Read More..
The biggest names in advertising and marketing gathered along the French Riviera this week for the annual Cannes Lions International Festival of Creativity. The year’s best campaigns were celebrated, while creative leaders from Airbnb’s CMO to Marilyn Manson shared their secrets for making a splash in today’s crowded media … Read More..
Analytics have become an integral part of marketing. If you’re feeling the pressure to deliver numbers, you’re not alone: In 2014, 6 in 10 professionals felt an increased pressure to become more data-driven. Yet there’s so much data available these days, it’s difficult to determine which numbers you should be … Read More..
You read that right. This short attention span is clear proof that presenters need to hone the art of the (short) pitch.
If you are looking for a starting point, here … Read More..
It’s been two decades since the mass adoption of email, yet email is still one of the most powerful means for a marketer to reach customers. Sure, email may not seem as glamorous as other new digital marketing trends (Snapchat anyone?), but for most marketers it’s still hugely important for … Read More..
It’s an unfortunate fact but a reality: Most people don’t put enough blood, sweat and tears into their presentations. Don’t believe me? I encourage you to think about the last presentation you attended. You probably experienced one or all of the following:
A message that was not easy to follow … Read More..
Infographics have taken off. In today’s world of information overload, infographics’ visual focus make them more persuasive, engaging, and memorable than text alone. The numbers prove it: Publishers who use infographics increase their website traffic by 12 percent more than those who don’t. And infographics on SlideShare get more engagement… Read More..