Sometimes the saying “Any publicity is good publicity” just doesn’t hold water. After all, who could forget the tweet that brought down Justine Sacco’s career or the failed McDonad’s hashtag #McDStories? The list could go on and on.
There are plenty of best marketing practices out there. But what … Read More..
Facebook’s Sheryl Sandberg’s recent post about how women remain underrepresented in the workplace has brought new light to just how far off companies are in reaching equality in the C-Suite (it’s more than 100 years away!).
What will it take for the gap to close? How can companies … Read More..
By now, many of us in the presentation business have heard the mantra, “visual is viral.” But just how seriously should we be taking it?
Pretty seriously, it turns out. The proof is in the numbers. Content with relevant images gets 94% more views than content without (images used in … Read More..
There’s no denying that companies want the best and brightest working for them — but in an increasingly competitive world, the fight for top candidates only continues to grow (check out just a few of Google’s perks aimed at attracting and retaining talent).
Regardless of whether you’re a giant tech … Read More..
By Glenn Leibowitz
Earlier this year, I wrote a post on LinkedIn about one of my favorite writing mentors, William Zinsser. My intention was to pull together some of the lessons I had learned from his classic bestselling book, “On Writing Well”, which I read a decade ago.
While … Read More..
As a B2B marketing professional, I understand the challenges of connecting with the often-elusive B2B buyers. With so many digital marketing channels available for marketing professionals, developing an online presence can be overwhelming.
I want to give you some creative solutions to help you overcome some of the challenges of … Read More..
Salesforce’s annual software conference, Dreamforce, took San Francisco by storm this week. The conference saw 160,000 attendees and 1,600 keynotes and sessions, including those ranging from Microsoft CEO Satya Nadella and Hawn Foundation Founder Goldie Hawn to Cisco CEO Chuck Robbins and Academy Award winner Patricia Arquette.
So what … Read More..
By Trevor Currie
You’re a smart, experienced professional with a depth of expertise and a range of experience that is exhaustive and the envy of those around you. So when you’re asked to speak at a conference or to share your knowledge with a group of colleagues or clients, you … Read More..